Publishing & Editorial

"A regional healthcare system needed their annual report redesigned — the previous edition was text-heavy and failed to communicate the organization's impact in a compelling way. We developed an editorial design system that married clinical credibility with warmth: clear data visualization for patient outcomes, a narrative-driven layout that led readers through the organization's story, and a visual identity that felt both modern and trustworthy. The completed report was distributed to over 3,000 board members and community stakeholders."

"A trade publication serving the HR and benefits industry approached us to redesign their quarterly magazine — the existing layout felt dated and didn't serve the content well. We developed an editorial system: a flexible grid that handled long-form features and short news items equally well, a typographic hierarchy that guided readers through complex industry content, and a visual refresh that positioned the publication as a modern, credible industry resource. The redesigned issue received the highest reader feedback scores in the publication's twelve-year history."