Benefit Guides & Collateral
Guides · Infographics · Campaigns
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Benefits Communications & Design
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Strategic Communications & Design
Benefits people
actually understand.
Employers invest heavily in benefits, but how much is that investment worth if employees still don't "get it?"
We transform complex healthcare and benefits information into clear, understandable resources that people actually want to read and use.
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Portfolio
Selected Work
Every project starts with the same goal: Helping people understand something important.
Showing 7 categoriesBenefits & Healthcare
Design Systems · Standalone Concepts · Program Branding
NewTemplate Design Library
View workEducation & Institutional
Templates · Training · Publications
Academic & Training Design
View workInsurance & Travel
Guides · Policies · Collateral
Policy & Coverage Design
View workPublishing & Editorial
Editorial · Reports · Layouts
Editorial & Publication Design
View workAdvertising Campaigns
Campaigns · Print · Digital
Campaign & Advertising Design
View workBrand, Web & Digital Experience
Identity · Collateral · Presentations
Identity & General Design
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About
The consulting mindset behindevery project.
ATLANTA, GA · NATIONWIDE
SmooreGDC was built on a simple observation: organizations spend significant resources on programs, services, and benefits that people don't fully understand—or simply don't read.
The problem usually isn't the offering.
It's the communication.
For more than 20 years, I've helped organizations transform complex information into clear, accessible communications that people can actually understand and use. Whether it's employee benefits, healthcare communications, branding, publications, or digital experiences, every project begins with the same objective:
Helping people understand something important.
Meet our founder
What We Do
Strategy & Communication
- Employee Communications, Planning & Timelines
- Benefits Education
- Open Enrollment Campaigns
- Communication Planning
- Copywriting & Editing
Creative
- Benefit Guide Templates
- Logo & Brand Identity
- Publications & Reports
- Marketing Materials
- Signage
Digital
- AI-Enabled Websites
- Executive Presentations
- RFP Graphics & Layout
- 20+
- Years Experience
- 100+
- PROJECTS DELIVERED
- 12+
- Enrollment Seasons
Contact
Lets talk about
something important.
Tell us about your company and what you're trying to solve. We'll respond within one business day.
- Location
- Atlanta, GA · Serving nationwide
- Response time
- Within 1 business day
- Best for
- Organizations that need complex information explained clearly.
Trusted by mid-market HR teams across Atlanta and the Southeast.
20+ YEARS · 10+ ENROLLMENT SEASONS