Insurance & Travel

"Willis Towers Watson needed to overhaul their voluntary benefits product guides for a mid-market employer audience. The existing materials were dense, compliance-heavy, and essentially unreadable for the average employee. We redesigned the entire series — restructuring content around real employee scenarios, adding clear plan comparison tables, and building a visual system that communicated trust and professionalism without sacrificing the technical accuracy the product required. The new guides were distributed to over 40,000 employees across three client companies."

"A corporate travel management company needed to update their client-facing policy documents — the existing materials used dense travel industry language that confused even experienced travel coordinators. We redesigned the policy reference guide with clear visual hierarchy, decision-tree flowcharts for common scenarios (delays, cancellations, visa requirements), and a professional visual identity that reflected the company's premium positioning. Post-launch client satisfaction scores for policy comprehension increased by 44%."