Brand & General Design

"A regional HR consulting firm needed to establish a professional brand identity that would differentiate them from the large national players while appealing to their mid-market sweet spot. We developed a complete identity system: a distinctive wordmark, color palette, typography system, business card and stationery suite, presentation templates, and a brand guidelines document that empowered their team to execute consistently without a designer's help. The new identity was deployed across all client-facing materials within three months of project completion."

"A benefits broker needed a complete overhaul of their proposal and presentation materials — their existing deck was inconsistent, visually dated, and didn't reflect the quality of their work. We built a PowerPoint template system with a professional visual identity, modular slide layouts for different proposal types, and a data visualization toolkit that made complex benefits comparisons clear and compelling. The new materials elevated the client experience in every pitch — the broker reported winning several competitive situations where they'd previously been passed over."