Advertising & Campaigns

"A national insurance carrier needed a seasonal awareness campaign to drive enrollment for their supplemental benefits products. We developed a campaign concept built around the theme of 'protecting what matters most' — a universally relatable message that translated across print, digital, and out-of-home placements. The campaign generated a 23% increase in qualified leads over the previous year's effort, with significantly improved brand recall in post-campaign research."

"A benefits enrollment software company needed a direct mail campaign to reach HR directors at mid-market companies — a notoriously difficult audience to reach through traditional channels. We designed a three-piece campaign: a teaser card that posed a thought-provoking question about benefits communication, a detailed white paper summary, and a response card with a clear call to action. The campaign achieved a 4.2% response rate — three times the industry benchmark for B2B direct mail — and contributed to a significant pipeline increase in the target segment."